Reply To: Dr. Vinyls Working Together

[mitchellreid]

To all techs and owners,

We recently had some upholstery business referred to us. The referral business always seems to be the best kind of business because the customer seldom has someone already providing the service and usually is in desperate need of our work. In this case, the restaurant chain in the Birmingham, AL area had not had any upholstery work done since before Covid when like many customers they lost their upholsterer. So, they searched the internet for upholstery repair and found Corporate Dr. Vinyl. They spoke to our own Buster Coppage, who was very aware of the area we cover and the services we provide, and he gave them our number. Now, this may not seem like some great event. Isn’t Corporate supposed to forward our information to potential customers that call the main office? The answer is yes, of course. However, that is not my point. The point is to make sure Corporate, in this case Buster, is aware of the services we provide and the areas which we are trying to cover. It is very important that Corporate knows what you are trying to do within your Franchise so they can help you reach your goals just like in this case. If Buster had not known that we were actively looking to expand our upholstery work in these new areas of our territory, he would not have known to send those calls to us. This call from Longhorn’s in Birmingham was initiated due to an upcoming visit from their president. After doing this initial install, we have been in contact with multiple Longhorn’s in the Greater Birmingham area. You never know what one phone call will lead to.

Furthermore, don’t just let Corporate know, let your neighboring Franchise’s know what you’re trying to do so they can help as well. Just this week, I received a call from another Franchise that had done a great amount of work for a large holding company with many restaurants within multiple restaurant chains. They had noticed that there were locations owned by this holding company that were in our area. They gave me the company’s webpage which told me what restaurants were theirs’s and where they were located. This was a great help. I would never have known where to look or who to ask for this inside track of information. This was another great example of Dr. Vinyl’s working together!

Mitch Reid
The Wandering Upholsterer
All Who Wander Are Not Lost